Breaking the Gap: The Unseen Epidemic
The transgender community faces an epidemic of violence and discrimination that remains largely unaddressed by the media and society. In their homes, schools, and workplaces, transgender and gender non-conforming individuals struggle for acceptance—often at great personal cost.
The Human Rights Campaign (HRC) uses the term "at least" when reporting data due to the unreliability of information in violent and fatal cases. Many victims go unreported or are misidentified by authorities, journalists, or even family members who refuse to acknowledge their correct gender. Change is urgently needed. As part of a speculative project, I was tasked with aligning this critical issue with a relevant brand. Gap stood out due to its history of public support for the transgender community, demonstrated in 2015, and its consistent 100% Corporate Equality Index rating with HRC since 2005.
Be Seen, Be You
Drawing inspiration from Gap's previous campaigns featuring transgender and gender non-conforming models, I conceptualized an event to bring these societal issues to the forefront. The event would introduce a gender-neutral clothing line, with a fashion show hosted by members of the community. To underscore the importance of this message, I designed a digital mockup of a runway encased in glass, symbolizing both the visibility and protection of brave individuals who represent those without a voice. We stand with them as they stand for who they are.
