Maddi NYC

Maddi is a modern, chic quick-service restaurant offering wholesome, healthy food. Our multidisciplinary team of graphic, interior, and industrial designers developed this fictional establishment with a focus on modern, natural, and confident qualities, reflecting the tastes of our target demographic in the city. The mantra "What color today?" embodies the core idea of empowering customers with thoughtful, reliable choices. Our brand employs trendy aesthetics to attract wellness seekers, innovators, and creatives of all ages.